LyfeArc Privacy Policy

1. Scope

This policy applies to LyfeArc's mobile app and website, including related services such as subscriptions, analytics, crash reporting, and feedback submission.

2. Information We Collect

A. Information You Provide

We may collect information you submit directly, such as:

• feedback messages you send through the app,
• support requests or communications with us.

B. App Data You Create

LyfeArc allows you to create habit and goal content (for example: goals, routines, progress, notes, and settings). Most core app data is stored locally on your device.

C. Usage and Diagnostics Data

We may collect analytics and diagnostics data, such as:

• app interactions and feature usage,
• device/app metadata (e.g., app version, device type, OS),
• crash logs and performance diagnostics.

D. Subscription and Purchase Data

If you subscribe, purchase-related data is processed through app store billing and subscription infrastructure. We may receive subscription status and transaction metadata needed to manage access.

E. Permissions Data

Depending on your choices, the app may request permissions such as:

• notifications (for reminders and progress prompts),
• app tracking permission on iOS (ATT), where required.

F. Website Analytics Data

Our website may use analytics tools (such as Google Analytics) to collect limited technical and usage data (for example: pages viewed, approximate location by IP, browser/device type, and referring pages).

G. Advertising Measurement and Attribution Data

Where advertising measurement is enabled, we may process an app-install identifier generated by Meta, a RevenueCat app-user identifier, subscription lifecycle events, app/device metadata, the IP address observed when the app registers with our attribution service, and your ATT permission status. On iOS, the advertising identifier (IDFA) is collected and used only when ATT permission is authorized. We use this information to connect an app installation with later trial, subscription, or purchase events and to measure and optimize advertising through Meta's Conversions API.

3. How We Use Information

We use information to:

• provide and operate LyfeArc features,
• personalize your app experience,
• track progress and improve app functionality,
• process and manage subscriptions,
• monitor reliability, diagnose bugs, and prevent abuse,
• understand product usage and improve design/performance,
• measure advertising attribution and campaign effectiveness where enabled,
• respond to feedback and support requests.

4. Legal Bases (Where Applicable)

If you are in regions that require legal bases (such as the EEA/UK), we process data based on:

• contract/performance (to provide the app and requested features),
• legitimate interests (to improve, secure, and maintain services),
• consent (for permissions/tracking where required),
• legal obligations (when required by law).

5. Sharing and Disclosure

We do not sell your personal information.

We may share limited data with service providers that help us operate the app, including:

• Google Firebase (analytics, crash reporting, and feedback infrastructure),
• RevenueCat (subscription management),
• Apple App Store / Google Play (billing and subscription processing),
• Meta/Facebook App Events (measurement/attribution, where enabled).

We may also disclose information if required by law, legal process, or to protect rights, safety, and platform integrity.

6. Data Retention

We retain data only as long as needed for the purposes in this policy, including service operation, security, legal compliance, and dispute resolution.

• Locally stored app data remains on your device until deleted by you (for example, by app reset/uninstall, where applicable).
• Server-side data (such as feedback submissions, analytics, or crash logs) is retained per operational and legal needs.
• Attribution IP address and user-agent data are normally removed after 30 days. Installation identity links are normally retained for 180 days; a matched subscription lifecycle event may extend that period to 400 days so later subscription events can be connected without requiring the app to reopen. Each later matched event can refresh that period. Raw attribution webhook payloads are normally removed after 7 days, while compact delivery/audit records are retained for a limited troubleshooting period.

7. Data Security

We use reasonable administrative, technical, and organizational safeguards to protect information. No system is completely secure, and we cannot guarantee absolute security.

8. Your Choices and Rights

Depending on your location, you may have rights to request access, correction, deletion, portability, or restriction/objection to processing.

You can also:

• manage notifications and tracking permissions in device settings,
• manage subscription status through your app store account,
• limit ad tracking via platform settings (iOS/Android),
• contact us to submit privacy requests.

9. Children's Privacy

LyfeArc is not directed to children under 13 (or the equivalent minimum age in your jurisdiction), and we do not knowingly collect personal data from children in violation of applicable law.

10. International Data Transfers

Your information may be processed in countries other than your own. Where required, we apply appropriate safeguards for cross-border data transfers.

11. Third-Party Services

Third-party providers have their own privacy policies. You can review them at:

• Google: https://policies.google.com/privacy
• Firebase: https://firebase.google.com/support/privacy
• RevenueCat: https://www.revenuecat.com/privacy
• Meta: https://www.facebook.com/privacy/policy
• Apple: https://www.apple.com/legal/privacy
• Google Play: https://policies.google.com/privacy

12. Changes to This Policy

We may update this Privacy Policy from time to time. If we make material changes, we will update the "Last Updated" date and, where required, provide additional notice.